Master P used his platform to propel his artists, appearing on tracks and dropping his signature “Uhh!” adlib. Ice Cream Man”, music from the No Limit camp kept coming. Once the label took off behind hits like ‘I’m Bout It, Bout It’ and “Mr. The unprecedented “80-20 deal” gave P the rights to all of No Limit’s masters. Master P was able to negotiate a distribution deal with Priority Records, a label built on backing street artists. In order to truly appreciate the success, you have to understand the engine behind it.
The No Limit rise and fall helped to establish dos and don’ts for artists and labels alike.ĭuring an interview with DJ Vlad in 2014, Master P declared the label sold 75 million records – and it’s hard to dispute the claim. Upon moving back to New Orleans, Master P revamped the No Limit brand and sound, bringing in artists like Mystikal & Soulja Slim and in-house producers Beats By The Pound. Master P is the definition of ‘seizing the opportunity’, investing a $10,000 malpractice settlement check into what would eventually become one of the most iconic record labels and movements in music.Īfter moving to Richmond, California to escape the rigors of New Orleans’ Calliope Projects, Master P opened the ‘No Limit Record Shop.’ Master P established a local following by supporting local Bay area artists’ before selling his own music out of the store.įrom there the No Limit Records label was born, as Master P sold records out of his store, introducing the world to his brothers (Silkk The Shocker & C-Murder) along with a plethora of Bay Area artists. While groups like Geto Boys and Outkast worked to establish respect for the South in the rap game, Master P and his label No Limit Records created a blueprint that forever changed the business aspect of the hip-hop industry. The ‘90s rap scene is often defined by the East-West Coast “beef” and untimely losses of rappers 2Pac and The Notorious B.I.G.
Master P and his record label No Limit created a blueprint that forever changed the business aspect of the hip-hop industry.
0 kommentar(er)
